Offroad Games is a startup mobile game company founded in 2025, focusing on car-themed games. I joined as a founding member and Lead Artist. My first project was to establish the company’s identity — from visual branding and brand messaging to art direction, website design, and merchandise.
Client
Offroad Games
Responsibilities
Brand & marketing assets Visual identity Art direction
Year
2025
Tools
Adobe Creative Suite
After Effects Figma
Html/CSS
Brand Direction & Logo Exploration
We explored key brand themes and developed a logo that communicates our core message. Rather than leaning too literally into the automotive space, we focused on the ideas of adventure, speed, and the uncharted. Arrows and curved lines were introduced as the primary graphic elements. We selected a clean, bold typeface paired with a black, white, and yellow colour palette to create a simple yet powerful visual identity.
Final Logo
The OG Icon
The OG icon is derived from the full logo and designed to resemble a road sign. It is intended for use in thumbnails, profile images, graphic elements, watermarks, and other applications where space is limited, such as square or circular formats. It also serves as a distinctive symbol, making it ideal for merchandise.
Social Media Banners
Presentation Template
Official Website
I led the creation of the website, overseeing both its design and development. The result is a smooth, simple yet playful one-page site that offers a clear overview and captures the spirit of the company.
