vladoween

Vladoween – Virgin Games' vampire Vlad’s very own Halloween celebration.

The campaign focuses on establishing Virgin Games as the most rewarding casino, while boosting brand awareness, consideration, and familiarity. The month-long promotion included a variety of onsite activities such as social media, chat, events, product features, and reactivation efforts. This was also the first campaign to feature Vlad since the rebrand in summer 2020.

I introduced a Vladoween-themed room to be used throughout the campaign.

Promotions

Vladoween Hamper

Vladoween Live Show 2022

Behind the scene

Challenges

The challenge was that all our photos were taken under studio lighting, whereas the Vladoween room we created in Blender has a darker atmosphere, with candlelight as the main light source.

We had to do some post-production work in Photoshop, including extensive mixing and matching of different assets, as well as swapping faces and hands!